No one likes unnecessary pain.
It must’ve seemed like unnecessary pain to many editors, having to learn a new piece of software when the old one works just fine. And no, I’m not talking about Final Cut Pro X (yet), but Final Cut Pro 7. Years ago, I saw a lot of hostility towards it from Avid guys, and I always thought that, frankly, they were just too lazy to learn a new bit of software.
That sentiment, though, has come back to haunt me as I’m being forced into the world of Adobe’s Premiere Pro for the first time. In my one day’s work with it, it hasn’t impressed me, but is that its problem or mine?


My favourite living musician and recording artist is Prince. I’ll allow that if you don’t like him, you probably really don’t like him. That’s because he’s really good. Not a middle of the road, demographic-studying slave to shifting units. He is a businessman of remarkable savvy and boldness—he does know how to shift units—but he doesn’t pander. Ever. He is, truly, an artist.
