Do I want ad content to be more appropriate to me? Christ, no. My whole existence depends on adds not being targeted. There are millions of products out there that I simply must have. I only avoid financial ruin because I don’t know they exist. All it would take is for some clever algorithm to bring them to my attention and I’d be destitute inside a month.

Keep ads irrelevant!

By Kenny Park

Kenny Park, pro video editor in Avid and Final Cut for over a decade.